Copyright 2018 Brad Holmes

Fithair Global

Concept Artwork
3D, Branding
About This Project

Fithair Global is a start up hair care company concentrating on the health & fitness market.

This 3D project completed in Cinema 4d was done without actually seeing the product and only having their online photography to go by.

Firstly modelling from a 72 dpi 400 x 400px image is not the easiest

Secondly texturing a product you haven’t seen before was even harder

Lastly how do you light something you have not seen

But thankfully the concept art was completed

Finally i got my hands on the product and the work i had done was pretty spot on.

The Fithair Global product final renders produced will be used for online and as part of their overall marketing strategy

Checkout more about my adventures in Cinema 4d here